Meet Irene

You built a business to gain freedom, but your sales process is holding you hostage.

The constant anxiety of not knowing next month's revenue.
The frustration of watching solid deals stall or vanish for no clear reason.
The exhausting cycle of micromanaging your team's activity just to hit basic targets.

You've tried hiring "star" salespeople, pushing for more calls, and even cutting prices. But the result is the same: unpredictable revenue, eroded profit margins, and the sinking feeling that you're just a highly paid sales manager, not a true CEO.

I understand this pressure from the inside. I've seen what breaks sales teams that led to the end of a business unit and what makes them unstoppable.

For 35 years in the gritty world of technology, manufacturing, and B2B sales, I generated tens of millions in revenue long before I began coaching. I didn't just meet quotas. I learned to build a sales engine that gave me clarity, energy, and time. I saw firsthand why most salespeople, no matter how talented, hit a wall. They lack three things: a clear system to follow, the precise skills to execute it, and the focused mindset to sustain it.

I cracked the code for myself by building that missing structure. I created the SalesIgnite™ Framework to solve the exact problems that keep your team from performing at their peak.

Here is the truth: Your team's inconsistent performance isn't a talent problem. It's a systems-and-skills problem. Predictable revenue doesn't come from motivational speeches or more cold calls. It comes from installing a precision-engineered sales process that:

Generates a predictable pipeline of qualified opportunities, replacing guesswork with data.

Closes deals based on value, not discounting, to protect your hard-earned margins.

Operates reliably without your daily intervention, freeing you to focus on strategy, not firefighting.

This is the system I use to help business owners like you. I translate the chaotic art of sales into a manageable science for your team. The result? You replace volatility with predictability and transform sales from your biggest headache into your most reliable engine.

Your role is to lead your business, not to be its chief salesperson. Let's build the system that allows you to do just that.

Ready to build your predictable revenue engine?