Irene Irais

For 35 years, I have delivered measurable results in high-stakes corporate sales for global brands including L’Oréal, Canon, and Fujifilm. These experiences taught me a critical truth: success is never just about hitting targets. It demands clarity, focus, and resilience, qualities that even the most driven leaders can find fleeting under relentless pressure.

I founded ProChapters to help business owners and leaders who never came from sales but now face the reality that growth hinges on their ability to lead in this space. My mission is simple: equip leaders to master sales, drive sustainable revenue, and maintain their energy and focus.

At the heart of my work is the SalesIgnite™ Framework, built on three pillars: Action, Breakthrough, and Clarity. This human-centered system translates decades of frontline experience into practical strategies that empower leaders to make confident decisions, accelerate results, and lead with authority without sacrificing their well-being.

I partner with a select number of leaders to design a personalized blueprint for sustainable success. Together, we demonstrate that high achievement and personal fulfillment are not mutually exclusive.

Featured in Bloomberg, Business Insider, and AP, my approach blends coaching and mentoring to help leaders navigate the complexities of growth, sales, and performance at the highest level.

To explore a direct conversation about transforming your sales leadership and impact, schedule a Clarity Call with me.

Credentials

Creator of SalesIgnite™ Framework

Featured in: Business Insider, Bloomberg and other leading publications

Professional Certificate in Coaching

Singapore Management University (SMU)

Advanced Certificate in Learning & Performance

Singapore University of Social Science (SUSS | IAL)

Certificate in Sales Specialisation

Northwestern University (Kellogg School of Management)

Apple News

Associated Press

Benzinga

Bloomberg

Business Insider

Don Jones Factiva

FOX40

Google News

Market Insider

MarketWatch

Reuters

Trading View

Yahoo! Finance

Apple News Associated Press Benzinga Bloomberg Business Insider Don Jones Factiva FOX40 Google News Market Insider MarketWatch Reuters Trading View Yahoo! Finance

Coaching Focus

  • Sales Leadership Mastery

  • Sovereign Leadership for Growth

  • Strategic Decision-Making

  • High-Performance Revenue Execution

  • Operational Clarity & Focus

Services

  • Private 1:1 Coaching

  • Corporate Workshops & Training

  • Leadership Keynotes

Language

  • English

  • Mandarin (Chinese)

  • Cantonese (Hong Kong)

  • Hokkien (Taiwan)

  • Teochew (Native)

Speaking Engagement | Coaching Expertise

The Sales Leadership Blueprint: Driving Revenue with Focus

Master the Art of Strategic Sales Leadership

High-performing elite leaders succeed when they can align strategy with execution. This session equips elite leaders and business owners to take command of their sales process, lead with authority, and create repeatable systems that generate predictable revenue.

Key Takeaways:

  1. Design a personalized approach to identify and focus on the highest-impact sales activities

  2. Establish structures that safeguard attention for revenue-critical initiatives

  3. Build consistent habits that convert opportunities into tangible business results

Benefits:

  • Accelerate revenue growth and maximize team contribution

  • Maintain strategic oversight while executing key sales priorities

  • Achieve measurable business outcomes without sacrificing focus or performance

The Resilient Leader: Mastering Mindset for Sales Excellence

Lead with Confidence and Drive Revenue Growth

Elite leaders face high-stakes decisions, challenging clients, and fast-moving markets. Success requires more than skill. It demands resilience, strategic focus, and the ability to turn obstacles into opportunities. This session equips elite leaders to strengthen their mindset, lead with authority, and create consistent revenue results.

Key Takeaways

  1. Transform sales challenges into actionable opportunities for growth

  2. Implement daily practices that sustain focus, clarity, and decision-making under pressure

  3. Develop leadership habits that inspire teams and drive predictable sales outcomes

Benefits

  • Enhance confidence in high-pressure sales situations

  • Build resilience to overcome setbacks and client objections

  • Achieve measurable and sustainable revenue growth while maintaining strategic focus