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Uncover The Journey Behind The Expertise

Irene Irais is the founder of ProChapters, and a certified coach and sales trainer. She began her sales career at 18, learning the craft from the ground up, and has since accumulated more than 30 years of experience in business development and sales.

Over her career, Irene has closed deals exceeding ten million dollars, working with clients across technology and IT, manufacturing, shipping, heavy industries, and B2B services. This breadth of experience gives her deep insight into the challenges leaders face in driving growth, strengthening client relationships, and converting opportunities into consistent, predictable results.

Having navigated early career pressures and personal responsibilities, Irene brings both expertise and resilience to her coaching. She helps ambitious business leaders and professionals master sales skills, implement structured systems, and achieve tangible, enduring impact.

From Ground Up to Sales Mastery

SalesIgnite™

  • We analyze workflows, processes, and productivity to pinpoint gaps, such as inconsistent pipelines or stalled opportunities. Together, we develop actionable plans that integrate time management, prioritization, and boundaries, enabling you to execute with focus and achieve tangible results.

  • Through mentoring and guided practice, you develop the skills to handle objections confidently, refine lead generation and client engagement techniques, and overcome limiting beliefs about sales. You gain clarity and confidence in converting opportunities and navigating complex sales scenarios.

  • This pillar aligns your personal objectives with your business goals, uncovers limiting beliefs, and reveals new opportunities. Step by step, it fosters self-awareness and strategic thinking, enabling you to grow personally while mastering sales skills comprehensively.

A proven approach that guides ambitious leaders and professionals to sharpen execution, strengthen capabilities, and achieve meaningful business outcomes with focus and clarity.

Coaching Focus

  • Sales Leadership & Conversion Mastery

  • Structured Systems & Repeatable Sales Processes

  • Strategic Growth & Client Acquisition

  • Objection Handling & Negotiation

  • Clarity, Focus & Resilience for Busy Leaders

Languages

  • English

  • Mandarin

  • Cantonese (Hong Kong)

  • Hokkien (Taiwan)

  • Teochew (Native)

Credentials

Creator of SalesIgnite™ Framework Featured in Business & Finance Media Framework & Coaching Recognition

Northwestern University (Kellogg) Certificate in sales Specialization
Sales & Business Growth

Singapore Management University (SMU) Professional Coaching Certificate
Coaching & Leadership Development

Singapore University Of Social Science (SUSS) Advanced Certificate in Learning & Performance (ACLP)
Training, Facilitating & Assessment