About Us
Principal Consultant
Strategic Sales Coaching for Founders, Leaders & Professionals
Most organisations are not short on effort or talent. They struggle with consistency.
Revenue fluctuates without clear explanation. Deals stall late in the cycle. Leaders stay close to sales activity because performance feels fragile without support.
Adding pressure, more headcount, or extra activity rarely solves the issue. The problem is structural.
Across decades in complex B2B environments, a consistent pattern emerges: capable teams, committed leaders, uneven results. Not because of skill, but because systems lack clarity, execution is inconsistent, and decisions are misaligned.
Irene developed the SalesIgnite Framework to address these challenges. It provides a repeatable system that replaces intuition-driven selling with disciplined, predictable execution.
When sales are systemised, performance stabilises. Teams operate with confidence. Leaders regain time and strategic focus.
This is not motivational coaching. It is structured work applied where results matter.
Lead Coach
Sales Coaching for Coaches and Business Owners
Sean leads the sales coaching practice focused on coaches and independent business owners operating in digital environments.
His work helps clients clarify positioning, strengthen sales conversations, and build practical systems for client acquisition and follow-through.
The approach is grounded in disciplined execution rather than pressure-based selling. Clients develop the ability to sell with composure, consistency, and control.
Engagements are focused, practical, and designed to support sustainable progress rather than short-term wins.